There is it seems no limit to the craven way the media accepts celebrity claims to have gone eco.
Chain-smoking New York designer and stylist Patricia Field (Sex and the City, Ugly Betty) has teamed up with Diet Coke to create a limited edition shopping bag design – “made entirely of recycled plastic bottles.”
Says one particularly moronic tabloid: “Patricia Fields shows you can be a fashionista and a green goddess at the same time with this must-have shopper bag” (Now Magazine).
The idea of Diet Coke as a fit partner for an eco-initiative is as repellent as the drink itself. And there is something particularly shameless about a snobbish stylist and fashion designer (two of the most wasteful occupations on the planet) putting herself forward as a savior of the environment.
The pink bag is being given away free in UK stores nationwide with any two 500ml bottles of Coke – which must be the .
‘Together with Diet Coke, I’m showing that an eco-friendly bag doesn’t have to be brown, it can be fierce,’ says Patricia Fields.
‘Enjoy it. After all, the compliments you will receive, I know you’ll use it over and over. That’s why it’s called “Where did you get that bag?”.’
Still -its made out of plastic – so it will be perfect for binge-drinking ladettes to puke up in the cab home on a friday night. The nation’s cab drivers will be grateful.